How to Rank Smaller Websites on Google FAST Method for Non-Techies in 2024

How to Rank Smaller Websites on Google FAST Method for Non-Techies Introduction How to Rank Smaller Websites on Google FAST Method for Non-Techies Understanding Google’s Algorithm in 2024 The FAST Method F: Focus on User Experience (UX) A: Amplify with High-Quality Content S: Social Signals and Local SEO T: Technical SEO Simplified Result Ranking smaller…

How to Rank Smaller Websites on Google FAST Method for Non-Techies


  • In the dynamic world of SEO, ranking smaller websites on Google has always been a challenge, especially for non-techies. However, as we step into 2024, the digital landscape has evolved, offering new strategies and tools that make this task more achievable. Here’s a guide to help you rank your small website quickly and efficiently, without needing a deep technical background

How to Rank Smaller Websites on Google FAST Method for Non-Techies

Understanding Google’s Algorithm in 2024

  • Before diving into the methods, it’s crucial to understand that Google’s algorithm has become more sophisticated in 2024. It now places a higher emphasis on user experience, content relevance, and the use of AI and machine learning to determine rankings.

The FAST Method

F: Focus on User Experience (UX)

  • Mobile Responsiveness: Ensure your website is mobile-friendly. With the majority of searches conducted on mobile devices, Google rewards sites that provide a good mobile experience.
  • Loading Speed: Optimize your website’s loading speed. Use tools like Google’s PageSpeed Insights to identify and fix issues that slow down your site.
  • Easy Navigation: Design your site with clear navigation. A well-structured website helps users and search engine crawlers find information easily.

A: Amplify with High-Quality Content

  • Value-Driven Content: Produce content that is not only SEO-friendly but also valuable to your audience. Use clear, concise language and ensure the content is relevant to your target keywords.
  • Regular Updates: Keep your content fresh and up-to-date. Regularly updating your site with new, relevant content can improve your rankings.
  • Keyword Optimization: While keyword stuffing is outdated, strategically using relevant keywords in your content is still crucial. Use tools like Google Keyword Planner for research.

S: Social Signals and Local SEO

  • Leverage Social Media: Share your content on social media platforms. Social signals can indirectly boost your SEO by driving traffic to your site.
  • Local SEO: For small, local businesses, optimizing for local SEO is vital. Ensure your Google My Business listing is up to date and encourage customer reviews.

T: Technical SEO Simplified

  • Secure Your Site: Use HTTPS to secure your site. Google favors secure websites, and it’s vital for user trust.
  • Optimize for Voice Search: With the rise of digital assistants, optimize your content for voice search. This includes using natural language and question-based queries.
  • Utilize SEO Tools: Use user-friendly SEO tools and plugins, like Yoast SEO for WordPress, to manage your site’s technical SEO aspects without needing deep technical expertise.


Ranking smaller websites on Google in 2024 requires a balanced approach that encompasses user experience, quality content, social engagement, and simplified technical SEO. By following the FAST method, non-techies can effectively improve their site’s visibility on Google, driving more traffic and engagement. Remember, SEO is a marathon, not a sprint. Consistency and adaptation to the ever-evolving digital landscape are key to your long-term success.

Advantages and Disadvantages


  • User-Centric Focus: Emphasizing user experience aligns with Google’s evolving algorithms that prioritize user satisfaction, potentially leading to better ranking and user retention.
  • Content Quality: High-quality, value-driven content not only aids in SEO but also establishes credibility and trust with your audience, which can increase engagement and conversions.
  • Mobile Optimization: With the majority of internet users on mobile devices, having a mobile-responsive site can significantly enhance user experience and reach a wider audience.
  • Local SEO Benefits: For small businesses, local SEO optimization can lead to increased visibility in local search results, attracting more local customers.
  • Non-Technical Accessibility: The method is designed for non-techies, making it more accessible for small business owners or bloggers without technical SEO knowledge.
  • Social Media Integration: Leveraging social media can drive additional traffic to your website and increase brand awareness.
  • Long-Term Success: By focusing on consistent content updates and gradual improvements, this method promotes sustainable long-term growth.


  • Time and Effort: SEO is a continuous process. The FAST method requires ongoing effort and time, which might be challenging for individuals or businesses with limited resources.
  • Slow Results: Unlike paid advertising, SEO often takes time to show significant results. This can be a disadvantage for businesses needing immediate visibility.
  • Complexity of SEO: While the method simplifies aspects of SEO, the field is inherently complex and ever-changing, which can be overwhelming for non-experts.
  • Dependence on Algorithm Changes: SEO strategies are subject to the whims of search engine algorithms, which can change frequently, sometimes rendering current strategies less effective.
  • Limited Technical Improvements: For those with limited technical skills, some aspects of technical SEO might be challenging, potentially limiting the effectiveness of their SEO strategy.
  • Competition: Highly competitive niches might require more advanced SEO tactics, making it difficult for smaller websites to rank with basic strategies.
  • Voice Search Optimization Uncertainties: As voice search is still evolving, optimizing for it can be somewhat speculative and may not yield immediate benefits.


1. What is the FAST method for SEO?

The FAST method is a simplified approach to SEO that focuses on four key areas: Focus on User Experience (UX), Amplify with High-Quality Content, Social Signals and Local SEO, and Technical SEO Simplified.

2. How long does it take to see results from SEO using the FAST method?

SEO results can vary greatly. While some changes can have immediate effects, typically it can take several months to see substantial results, especially in competitive niches.

3. Is the FAST method suitable for all types of websites?

The FAST method is particularly beneficial for smaller websites and those run by individuals or small teams who may not have extensive technical SEO knowledge. It’s adaptable to various types of websites, including blogs, local business sites, and e-commerce platforms.

4. How important is mobile responsiveness for SEO?

Extremely important. With a significant portion of web traffic coming from mobile devices, Google uses mobile-first indexing. This means a site’s mobile version is considered the primary version for indexing and ranking.

5. Can I improve my website’s SEO without technical knowledge?

Yes, basic SEO improvements can be made without in-depth technical knowledge, especially with the help of user-friendly SEO tools and plugins. However, for more complex issues, professional assistance might be beneficial.

6. How does social media affect SEO?

While social media signals do not directly impact search rankings, they can drive traffic to your website and increase your site’s visibility and credibility, which indirectly benefits SEO.

7. What are some user-friendly SEO tools for non-techies?

Tools like Yoast SEO, Google Analytics, Google Search Console, and Moz are user-friendly and provide valuable insights for managing and improving your SEO.

8. What role does content quality play in SEO?

Quality content is central to SEO success. Engaging, relevant, and informative content attracts more visitors, increases dwell time, and encourages backlinks, all of which are positive signals to search engines.

9. Is voice search optimization necessary?

As voice search becomes more popular, optimizing for it is becoming increasingly important. This includes focusing on natural language, question-based queries, and local search terms.

10. How often should I update my website’s content?

Regular updates are recommended. Fresh, relevant content can improve your search engine rankings and keep your audience engaged. This doesn’t mean changing content daily, but regularly adding new articles, blog posts, or updates.

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