Types of Keywords That Never Sell in 2024

Types of Keywords That Never Sell Introduction In the vast realm of digital marketing, keywords serve as the crucial bridge connecting businesses with their potential customers. However, not all keywords are created equal when it comes to driving sales. While some keywords have the power to attract buyers ready to make a purchase, others, despite…

Types of Keywords That Never Sell


In the vast realm of digital marketing, keywords serve as the crucial bridge connecting businesses with their potential customers. However, not all keywords are created equal when it comes to driving sales. While some keywords have the power to attract buyers ready to make a purchase, others, despite drawing traffic, rarely lead to conversions. Understanding which types of keywords typically don’t result in sales can help marketers refine their strategies and focus on more profitable terms. Here’s a look at several types of keywords that, more often than not, fail to convert visitors into buyers.

1. Overly Broad Keywords

Broad, generic keywords might attract a high volume of traffic, but they often lack buying intent. For example, a keyword like “shoes” is too vague and could attract anyone from a casual browser to someone looking for shoe repair, neither of whom are necessarily looking to buy new shoes.http://techcrenz.com


Focus on more specific, long-tail keywords that clearly indicate purchase intent, such as “women’s running shoes for flat feet.”

2. Informational Keywords

Informational keywords are those that searchers use when looking for information or answers to questions. They typically start with “how to,” “what is,” “where can I find,” etc. While these can be great for building brand awareness and authority, they usually don’t lead directly to sales as the searcher is in the information-gathering stage, not the buying stage.


Use informational keywords to nurture potential customers through valuable content, gently guiding them towards conversion-focused pages when they’re ready.

3. Highly Competitive Keywords

Keywords with high competition often involve significant brands and budgets, making it difficult for smaller players to rank well or achieve a positive ROI on paid campaigns. The intense competition also dilutes the likelihood of conversion due to the multitude of available options.


Identify niche keywords or long-tail phrases with lower competition where you can realistically compete and stand out.

4. Price-Sensitive Keywords

Keywords that include terms like “free,” “cheap,” “discount,” or “deal” might attract bargain hunters or those seeking freebies, who may not be willing to spend much, if anything, on a purchase. While these keywords can increase traffic, they often attract a crowd less likely to convert into paying customers.


Target value-driven keywords that emphasize quality, benefits, or unique selling points rather than low cost.

While trending or seasonal keywords can provide short-term traffic spikes, they rarely lead to sustained sales, especially once the trend fades or the season ends. Relying too heavily on these can result in inconsistent sales performance.


Balance your keyword strategy with evergreen keywords that promise steady, year-round interest and potential for sales.

6. Misleading or Irrelevant Keywords

Using keywords that are misleading or irrelevant to your actual content or product offering can drive traffic, but it won’t lead to sales. It can also harm your brand’s credibility and increase bounce rates, negatively affecting your SEO efforts.http://itxoft.com


Ensure all targeted keywords are closely aligned with your content and offerings, fulfilling the promises made in search snippets.

Result of Types of Keywords That Never Sell

While targeting the right keywords is fundamental to any successful SEO and PPC strategy, it’s equally important to recognize and avoid those that are unlikely to contribute to sales. By focusing on keywords with clear buying intent, relevance to your offerings, and an appropriate level of competition, you can more effectively drive not just traffic, but valuable conversions that contribute to your bottom line. Remember, in the world of digital marketing, quality often trumps quantity when it comes to traffic and leads.

Advantages and Disadvantages of Types of Keywords That Never Sell

Advantages of Types of Keywords That Never Sell

  • Improved ROI: By steering clear of keywords that rarely lead to sales, marketers can allocate their budget more efficiently towards terms with higher conversion potential, improving overall return on investment.
  • Increased Conversion Rates: Focusing on keywords with clear buying intent typically results in higher conversion rates, as the traffic driven by these terms is more likely to be composed of individuals ready to make a purchase.
  • Enhanced User Experience: Targeting relevant, intent-driven keywords ensures that visitors find what they’re looking for, enhancing user satisfaction and potentially leading to repeat business and referrals.
  • Better Use of Resources: Avoiding broad and low-intent keywords allows marketers to use their resources more effectively, concentrating efforts on content and campaigns that are more likely to drive sales.

Disadvantages of Types of Keywords That Never Sell

  • Missed Opportunities for Branding and Authority Building: Overlooking informational and broad keywords can lead to missed opportunities to build brand awareness and establish authority in your industry, as these keywords often cater to users at the top of the sales funnel.
  • Limited Reach: Exclusively targeting high-intent keywords can limit your reach, as you might miss out on a broader audience that could be nurtured into potential customers over time.
  • Increased Competition: High-intent keywords are often highly competitive, making it challenging to rank well or achieve a good ROI on paid campaigns, especially for smaller businesses with limited budgets.
  • Market and Keyword Saturation: Focusing narrowly on high-intent keywords can lead to saturation, making it difficult to find new, profitable keywords as your campaign scales.


While avoiding certain types of keywords that rarely lead to direct sales can streamline your marketing efforts and improve efficiency, it’s important to maintain a balanced approach. Incorporating a mix of keyword types, including those suited for different stages of the buyer’s journey, can help build a comprehensive strategy that not only drives immediate sales but also supports long-term brand building and customer engagement.

FAQS For Types of Keywords That Never Sell

1. How do I identify keywords with high buying intent?

Keywords with high buying intent often include specific product names, brand names, and terms like “buy,” “purchase,” “order,” “price,” or “for sale.” They may also include location-specific terms for local businesses. Utilizing keyword research tools that provide insights into search volume and competition can also help identify high-intent keywords.

2. Can informational keywords ever lead to sales?

Yes, informational keywords can lead to sales indirectly. They are valuable for building brand awareness and establishing authority. By providing helpful information, you can nurture potential customers through the sales funnel, guiding them towards making a purchase decision in the future.

3. Should I completely avoid broad keywords in my campaigns?

Not necessarily. While broad keywords may not directly lead to sales, they can be useful for increasing brand visibility and attracting top-of-funnel traffic. It’s important to balance broad keywords with more specific, high-intent keywords in your overall strategy.

4. How can I compete on highly competitive keywords with a limited budget?

Focus on long-tail keywords, which are less competitive and often have a clearer intent. Creating high-quality, niche-specific content can also help you rank for competitive terms. Additionally, leveraging local SEO tactics can be effective for businesses targeting a local market.

5. Are seasonal keywords worth targeting?

Seasonal keywords can be highly valuable for businesses whose products or services align with specific seasons or events. While they may not provide year-round traffic, they can significantly boost sales during peak times. It’s important to plan your content and campaigns well in advance to capitalize on seasonal trends.

6. How do I ensure my keywords are relevant to my content and offerings?

Conduct thorough research to understand your audience’s needs and how they search for solutions online. Ensure that the keywords you target are closely aligned with the content on your webpage and accurately reflect your products or services. Regularly review and update your keywords to maintain relevance.

7. How often should I review and update my keyword strategy?

Regularly reviewing and updating your keyword strategy is crucial due to the ever-changing nature of search trends and user behavior. It’s recommended to conduct a thorough keyword analysis at least quarterly. However, staying alert to significant industry changes or search pattern shifts can necessitate more frequent updates.

8. What’s the impact of voice search on keyword strategies?

Voice search is becoming increasingly popular, leading to more conversational queries. This shift impacts keyword strategies by placing a higher emphasis on long-tail, question-based keywords and natural language. Optimizing for voice search involves incorporating these conversational phrases into your content.

9. Can negative keywords help in improving sales?

Yes, negative keywords can be particularly useful in paid search campaigns by preventing your ads from showing up for irrelevant searches. This can help in focusing your budget on keywords that are more likely to convert, thereby improving the overall efficiency of your ad spend and potentially increasing sales.

10. How do I balance keyword optimization with creating content that’s engaging for my audience?

While keywords are important for SEO, it’s crucial to create content that first and foremost addresses your audience’s needs and interests. Start with crafting valuable and engaging content, then naturally incorporate relevant keywords without compromising the readability or quality. Remember, content that resonates with your audience is more likely to drive engagement and conversions.

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